Marketing Design Certificate (All course materials are included in course fee)
|Meets:||Online 24 hours|
Notes: You will need to create a login for your online classroom. Go to www.ed2go.com/gsc. Find your course by browsing the catalog or using the search bar. Click the "Enroll Now" button. Select your start date and then create a Username and Password. At the end, you will be asked to click on the "Already Paid" button if you have already paid. You must make an 80 or higher on the final exam (online) to successfully complete the course. You may only take the exam once.
There are still openings remaining at this time.
Looking to launch your career designing marketing or identity pieces for large companies or small businesses? This Marketing Design Online Training Program will give you the fundamental technical and aesthetic skills required for design in a business environment.
You'll learn in-demand software programs that a marketing designer needs to know: Adobe Photoshop and Illustrator. You will build a skill set in digital image preparation and vector illustration while applying foundation design concepts in color, typography, and identity design.
Hands-on projects focus on essential skills and provide you with experience in business-focused design scenarios.
When you register you receive twelve (12) months to complete this program.
1. Photoshop Basics
2. Color Theory
3. Illustrator Basics
4. Fundamentals of Typography
5. Intro to Marketing
6. Fundamentals of Logo Design
7. Advertising Design
8. Branding and Identity
This program consists of eight required modules. Module descriptions are as follows:
Get a thorough grounding in Adobe Photoshop, the premiere digital imaging program for graphic and digital designers. Hands-on projects show how to select, enhance, distort, color, scale, and manipulate images and artworks—or create them from scratch. Every designer must tame this creative powerhouse of a program.
Focus on developing appropriate color systems for graphic design projects. Projects explore the principles, terminology, and applications of color theory, with an emphasis on manipulating color. A working knowledge of the expression and perception of color, and color interaction, lends credibility and sophistication to a designer's work
Build a working knowledge of Adobe Illustrator, the graphic designer's vector program of choice. You’ll explore selection tools, drawing tools, layers, the pen tool, transformations and distortions, type tools, and modifying paths and shapes. Tapping into the power of vector software allows you to produce detailed and scalable art for almost any application.
Fundamentals of Typography
Explore the critical role of typography in graphic design. Course projects build an understanding of the anatomy of the letterform, the distinguishing features of different typefaces, and creative applications of type. An assured grasp of typography is essential in any visual communication project.
Intro to Marketing
Lay a foundation for a career in business marketing design by studying marketing concepts and how they impact the design process. Students learn design principles and explore design case studies from the world of marketing communications design. Focus of the class is building a basic understanding how marketing ideas translate into an effective design.
Fundamentals of Logo Design
Explore the philosophy and process behind designing a logo. Students learn the importance of corporate identity and the different stages in a typical logo design project. The course establishes a solid conceptual and practical grounding for anyone interested in pursuing a career in visual identity, from a design or a marketing perspective.
Learn the rules of advertising design from both a creative and a business perspective. Case studies from print, Web, and TV media showcase advertising concepts at work: persuasion, color psychology and composition, copywriting and typography, and brand communication. You’ll create ads for newspapers, magazines, subways, and transit and outdoor applications, as well as a multi-part ad campaign.
Branding and Identity
Develop essential skills for designing logos, marketing materials, and advertising programs to establish and promote corporate identities. Case studies focus on giant corporations such as CBS, BMW, and Sony and how they established their corporate images and business strategically. Projects require you to design or redesign corporate identities for both existing companies and newly established businesses.
Required software and technology are as follows:
Adobe Photoshop and Illustrator CC (or Adobe Creative Cloud). Software is not provided with this program. No textbooks are required for this program.
Continuous Open Enrollment
For more information, or to enroll visit: http://careertraining.ed2go.com/gordon/